Introducing Denim Drift – Dulux Colour of the Year 2017 | Rangemaster
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Hayley Gilbert

Introducing Denim Drift – Dulux Colour of the Year 2017

Posted by Hayley Gilbert Monday, 6th February 2017

I’ve always been a fan of the colour blue in all its different hues, tones and subtle shades, so I was really excited when Dulux announced Denim Drift as its 2017 Colour of the Year. The brand’s team of global colour and design experts develop their annual forecast based on emerging trends that shape the way we live. From interior design and architecture to fashion and beauty, through to social and economic influences; the colour trends inform the evolving landscape of our lives.


Dulux Colour and Design Trend Expert Rebecca Williamson says, “Denim Drift is a wonderfully diverse foundation for the 2017 trend palettes, which tells the story of ‘life in a new light’. With denim blue set to dominate the interior and fashion trend agenda for 2017, Denim Drift is the perfect fit to reflect the times we live in, that real desire for simplicity. Designers love it and so do we.”


It’s such a versatile shade – use as a backdrop for pops of vibrant colour, a rich contrast against crisp white or natural timber or even partnered with metallic trends. It’s an especially good colour for the kitchen, too…

1 Denim Driftre Credit: Dulux Denim Drift



2 Duluxre 

Credit: Dulux Colour Futures 17 - Denim Drift, Borrowed Blue, Cobalt Night, Earl Blue, Indigo Shade


3 Duluxre 

Credit: Dulux Colour Futures 17 Borrowed Blue, Earl Blue, Denim Drift, Indigo Shade

Rangemaster has a great choice of range cookers to suit this trend. My favourite is the Elise model in China Blue. In three widths, 90cm, 100cm or 110cm, as well as dual fuel or induction, it offers professional features and functions with high-spec looks to match. Check out the whole collection in the new Rangemaster brochure, which you can view online, download onto your computer, laptop or tablet or even have delivered free of charge to your home. Visit:


4 Rangemaster Elisere


With spring just around the corner, now is the time to consider updating the kitchen with a sleek new look. To help inspire you further, here are some of my favourite blue themes, ideal for a fresh kitchen update…

5 Style Studiores 

Mariella Denim roller blind, £69, Style Studio (



6 Dash Albertre 

Herringbone Indigo cotton rug used as a stair runner, from £40 for 61cm x 91cm, Dash & Albert (



7 Pibre 

Arloy clock, £69, PIB (



8 Pibre 

Newark grey pendant lamp, £59, PIB (



9 Vallilare 

Rajamailla tray in blue, £13.90, Vallila (



10 Vallilare 

Rajamailla curtain, £52 for 140cm x 250cm, Vallila (



11 Wharfsidere 

YPS dining table, £2,250, and benches, from £2,700, Team 7 at Wharfside (



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